Logo Mast Image
Want to join? Forgot password?

"Make Me Like You" Won Bronze Lion Award at Cannes Lions 2016

Posted by Administrator

Posted on 06:59, Saturday, June 25

Billboard - Gwen Stefani`s "Make Me Like You" Won An Award at Cannes Lions 2016.

Gwen Stefani, Deutsch LA and Target, whose estimated $12 million live music video at the Grammys won a Bronze Lion for Artist Associated Stunt or Activation in Partnership With a Brand

Beyonce can now add the Cannes Lions most prestigious honor to her awards shelf: her music video for Formation, surprise-released in February, took home one of two Grand Prix Lion Awards at the inaugural Cannes Lions Entertainment for Music, awarded Friday night (June 24.)

Formation was the top winner in the highly competitive Excellence In Music Video category, which shortlisted 13 music videos on Thursday and awarded eight with prizes on Friday. Other honorees included Silver Lion winners Voodoo In My Blood, by Massive Attack feat. Young Fathers; Luminous Freedom by New Build and Blackstar by David Bowie; as well as Bronze Lion winners Hello by Adele; Runnin by Naughty Boy featuring Beyonce & Arrow Benjamin and Wide Open by the Chemical Brothers featuring Beck.

Beyonce isnt the only member of the Carter family with a Cannes Lions Grand Prix under their belt: in 2011, Jay Z took home two -- from the Integrated and Outdoor Lions -- for Droga5 and Bings Decoded campaign, which hid all 320 pages of Jay Zs autobiography in 13 cities across the globe.

Though Formation doesnt represent the typical Grand Prix-winning campaign in that no corporate brand was attached, Grey Groups evp-director of music Josh Rabinowitz, jury president of Lions Entertainment for Music, argued that the videos re-positioning of Beyonces personal brand was just as powerful. [You have] the biggest artist on the planet taking serious risks, Rabinowitz said in a press conference earlier in the day, announcing the winners. This is a mainstream pop artist pushing the limits on the way we perceive things of race in culture, and the perception of women in culture.

Lions Entertainment for Musics other Grand Prix winner was German supermarket Edekas Time To Come Home, scored to singer Neele Ternes affecting song Dad, which took home the top honors for Use of Original Composition for a Brand or Campaign. The holiday-themed commercial, created by Hamburg-based Jung von Matt, is centered around a grandfather who fakes his own death in order to bring his family together for Christmas. The campaigns twist ending went viral in December across the globe, with coverage from outlets like USA Today, Fortune, NBCs Today and CNN.

Other winners among the 30 Lions for Music categories include: Gwen Stefani, Deutsch LA and Target, whose estimated $12 million live music video at the Grammys won a Bronze Lion for Artist Associated Stunt or Activation in Partnership With a Brand; Grey New York and the NFLs Super Bowl Babies Choir, set to Seals Kiss From A Rose, which won a Gold Lion for Best Music/Brand Partnership; Justin BIeber and SB Projects What Do You Mean, awarded a Bronze Lion for Use of Social/Digital Platform; Beats By Dre and R/GA Hustles Straight Outta Compton social campaign, with a Silver Lion for Use of User Generated Content; and Usher and AKQA Sao Paolos Dont Look Away, which took home the Gold Lion for Excellence in Interactive Music Video.

More than 700 entries were submitted for the first Entertainment Lions for Music, and winners spanned more than 15 countries. In addition to Greys Rabinowitz, the Music jury included Roberta Medina, vice president of Brazils Rock in Rio; Omar Johnson, chief marketing officer of Beats By Dre; Olivier Robert-Murphy, global head of new Business, Universal Music Group; Prasoon Joshi, chairman of McCann Worldgroup Asia Pacific; Toshihide Kimura, creative director of Japans Dentsu, Inc.; Paul Brazier, chairman and chief creative officer of the UKs AMV BBDO; Marcie Allen, president and founder of MAC Presents; and Peggy Walter, VP, director of celebrity services at Leo Burnett.

A full list of winners is available here.

Post New Comment
Page: [1] | 


No comments
Post New Comment Page: [1]
25 50 100


cbparser BB code is on
Smilies are on
[IMG] is allowed
HTML tags are on
Profanity is not allowed

Songlist

No Doubt & Gwen Stefani Song Details


Browse all listings
You are here: "Make Me Like You" Won Bronze Lion Award at Cannes Lions 2016

Welcome on our brand new site. You can access the members area by creating an account (which is for free). It will also allow you to interact more on the site.